Many of the Sellers we work with today are unsure and nervous about selling their home.  Time and again their nervousness is about what price they can get for the house.  Early in the conversation they ask “Is it inevitable that we will take a loss?”

The answer is no!  With a well put together sales plan, combined with a smart purchase of your new home you can ensure that you will recoup the maximum value for your property.

Your Strategic Sales Plan

Consult with us.  We are local real estate experts that can ensure your house will be priced competitively and well-staged. Why? Because while there are only three factors to getting a home sold—location, price, and condition—only two are under your control: price and condition. Of the two, which is more significant? Price. Remember that price will correct bad condition, but condition will never overcome a bad price.

Move Quickly. You’re in a race against time—the best price you’ll get in today’s market is the one you get now. If you wait, it will be lower. And every month the price on your home decreases, your costs remain the same. For example, research shows that sellers who listed their home at the price the agent originally recommended, sold the home 38 days faster. This is over a month of mortgage and tax payments! For a home that cost $200,000 at time of purchase, with 20 percent down and an interest rate of 6.5 percent, selling a month sooner results in a savings of $1101.31 for the mortgage alone, not including the taxes and insurance that you would be paying during this time.

Focus on where the market is, and forget about where the market has been. The price you could have sold for a year ago is not relevant in a market where your house is competing with others properties from all over the valley.  Again, we have not only have the long-term and specific data you need to price your home with precision, but we also know how to interpret and use that data to ensure you will get as much in your sale as possible in the market we are in and will be in.

Your Smart Buy

Move up. Whether you are moving to an area where prices are in a downturn, or dreaming of nicer, bigger, home in your own town, selling your house now can get you into the home of your dreams. Falling home prices are a great opportunity for a savvy homeowner looking to move up. Even though your house price may be lower, the smaller loss at sale can be made up by greater savings at purchase. For example, let’s take that same $200,000 home, and imagine that it has decreased in value by 5 percent, reducing the sales price to $190,000. At the same time, let’s imagine that you would like to move up and the $400,000 home you have been eyeing has also decreased by 5 percent. That’s a savings of $20,000, and it is a home that is likely to be better positioned for appreciation when the market rebounds.

In the End: Viewing the market and the price of your home is looking at the market from the wrong perspective.  If you work with the market we can not only sell your house, but we can also put you in a great position on a new home to take advantage of some great overall conditions.

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